During the process of rebranding my production I decided to create a new webpage. After further research and consultation with both old and new focus groups, I came to the conclusion that the original webpage was too bland for the demographic. Younger girls like exciting, colourful websites, with appropriate features such as games and groups to join.
Through redesigning the webpage I have created a stronger brand identity for the group. I have also increased fandom associations with the group through the creation of individual pages for each of the girls. This would provide information about the band members, encouraging young girls to look up to them, and even choose a favourite.
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