Evaluation
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Monday, 10 May 2010
Saturday, 8 May 2010
Friday, 7 May 2010
New Webpage
During the process of rebranding my production I decided to create a new webpage. After further research and consultation with both old and new focus groups, I came to the conclusion that the original webpage was too bland for the demographic. Younger girls like exciting, colourful websites, with appropriate features such as games and groups to join.
Through redesigning the webpage I have created a stronger brand identity for the group. I have also increased fandom associations with the group through the creation of individual pages for each of the girls. This would provide information about the band members, encouraging young girls to look up to them, and even choose a favourite.
Saturday, 1 May 2010
Websites of artists with a similar demographic
It is interesting to consider Miley Cyrus as an artist, and as a member of the disney group. Her Hannah Montana character from the television series is marketed very differently to her own music brand as Miley Cyrus. The two websites give some understanding of the difference. The Miley Cyrus website is more mature and more personal, whereas the Hannah Montana website is targeted towards a very young audience, represented by its interactive features, games and colourful display.
Other artists websites which I have used for research include:
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