Target Audience

I have decided to target the promo pack more specifically at a younger target audience, of young girls and teenagers. The girls featured in the video are around the age of 18 and therefore can act as figures for young girls to look up to. Certain elements of the music promo pack already fit this target audience, but others do not, and therefore will be removed or edited.

The digipack and website are more relevant to a younger demographic than certain parts of the video. This is most likely due to the development of the project as it progressed. The idea of targeting the music promo pack at a younger female audience became apparent during the production process. This meant that certain, earlier filmed parts of the video are not fully in keeping with the theme that has developed.

The sweet nature of the girls appeals to a disney type audience, and if I can work on this theme, I feel this will enhance my production by targeting it more specifically at a particular audience.