Miley Cyrus

Hannah Montana website

Whilst the webpage I have created is not as interactive as this one, I feel it is well targeted towards a slightly older demographic. Hannah Montana is targeted at a very young audience. I feel that 'The Stefanis' would be perfect for those girls who have outgrown artists such as the Disney singers, and are ready to move on to a similar, but slightly 'cooler' artist.

Disney Singers

Target Audience

I have decided to target the promo pack more specifically at a younger target audience, of young girls and teenagers. The girls featured in the video are around the age of 18 and therefore can act as figures for young girls to look up to. Certain elements of the music promo pack already fit this target audience, but others do not, and therefore will be removed or edited.

The digipack and website are more relevant to a younger demographic than certain parts of the video. This is most likely due to the development of the project as it progressed. The idea of targeting the music promo pack at a younger female audience became apparent during the production process. This meant that certain, earlier filmed parts of the video are not fully in keeping with the theme that has developed.

The sweet nature of the girls appeals to a disney type audience, and if I can work on this theme, I feel this will enhance my production by targeting it more specifically at a particular audience.

NEW ENTRY

After feeling unhappy with my first entry I have decided to re-enter my coursework production, giving me a chance to improve, rework and update my music promo pack. I have filmed new footage, which combined with some of the old footage, will hopefully give the music video a new look, pitch it at a new demographic, and generally enhance the promo pack.

Here is my first rough edit including some of the new footage, to give an idea.