Stop Animation

In class, a video by Lenka for her song "The Show" inspired a group discussion about stop animation.

http://www.youtube.com/watch?v=xI8Ysr1BgmQ

In this version of the video, stop motion images are used to illustrate the video and highlight particular lyrics.

Here is Wikipedia's definition of Stop Motion:

Stop motion (also known as stop-action or rame-by-frame) is an animation technique to make a physically manipulated object appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. Clay figures are often used in stop motion for their ease of repositioning. Stop motion animation using clay is described as clay animation.

Gwen Stefani - The Sweet Escape

Textual Analysis of Music Videos

Kids

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Textual Analysis of Music Videos

Sweet Escape

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Textual Analysis of Music Videos

Florence And The Machine

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Textual Analysis of Music Videos

Textual Analysis of Music Videos

Textual Analysis of Music Videos

Andrew Goodwin

Andrew Goodwin's theory identifies several key conventions of music videos:

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.

- There is a relationship between the music and the visuals, with the visuals illustrating, amlifying or contradicting the music.

- Genres are complex and diverse in terms of style and iconography.

- Multiple close-ups of the main artist or vocalist will be used.

- Voyeurism is present in many music videos, especially in the treatment of females.

- Intertextual references, either to other music videos or to films and TV texts, are often used. These provide futher gratification and pleasure for the viewers/fans.